Marketing Mix Strategy Of The Kenya Tourist Board

Marketing Mix Strategy Of The Kenya Tourist Board The Kenya Tourist Board will develop a good marketing mix strategy to attract target customers from Asian tourism market. The marketing mix will encompass 4Ps analysis that includes tailored tour packages, pricing strategies, well-designed service channels and promotion programs. Kenya is positioned as a unique and attractive holiday destination that people would like to visit. Kenya tourist Board will coordinate with travel agencies, local organizations, airplane companies, and service operators to ensure tourists have an excellent and unforgettable experience when they are visiting Kenya. The Kenya Tourist Board will plan its tour such that tourists obtain satisfactions from all touch points of services. Tourists feedback will be very important for the board to review and adjust its strategies. Kenya is well established as a leading safari destination with unique wildlife attractions in the western market. The Kenya Tourist Board will continue to provide and improve safari tour as its core product to Asian tourism market. Major safari attractions such as the Great Migration, the Big Five and Maasai Mara Reserve namely the new Seventh Wonders of the World will be focused on and promoted to Asian tourists. The Kenya Tourist Board will also plan and design special safari tours targeting at high-income earners who are willing to pay special prices to luxury activities such as balloon safari and game viewing. In recent years, Asian countries are becoming more interested in business opportunities in Africa. As the commercial center for East Africa with good facilities and hotels, Kenya is well positioned to attract MICE (Meetings, Incentives, Conferences and Exhibitions). The Kenya Tourist Board will work with business organizations and companies to attract and promote conference and business events to Asian countries. The Kenya Tourist Board will plan beach and resort tour packages targeting mainly to business and family holiday tourists who tend to travel in large group size. The tourists will relax and experience the paradise of Kenya beach and shores. The tourists may choose to lay back and enjoy themselves or go out and explore Kenyas unique coastal culture. British Prince William and Kate Middleton were engaged in Kenya in November 19, 2010. This is a good change for the Kenya Tourist Board to promote and boost Kenya tourism. The engagement has worldwide publicity that will enhance Kenyas profile as a romantic holiday destination. The publicity will continue into year 2011 when the wedding will be held. The Kenya Tourist Board will promote Kenya as a romantic holiday destination to Asian tourism market along with this romance. The Kenya Tourist Board will design pricing strategy carefully because of high-competition in tourism industry from many countries and places. The board will communicate with agencies to make sure that Kenya tour package price is affordable to Asian middle-class tourists. The board will ensure that tour agencies could operate with profit, and at the same time they will not over-charge customers. Since Asian tourism market is new market for Kenya tourism, the Kenya Tourist Board will start with good promotion price to attract more tourists from Asia. Since Kenya is remote country to Asia, information availability to Asian tourists is vital for promoting Kenya tourism in Asia. The Kenya Tourist Board will set up operation offices in major Asian cities such as Beijing, Shanghai, New Delhi, and Tokyo etc. The board will collaborate with Asian local travel agencies to promote Kenya tourism to potential customers. The Kenya Tourist Boards headquarter in Nairobi will serve as main office and coordinate the operations of offices in Asian cities. The Magical Kenya is the official Kenya travel and tourism web site owned by the Kenya Tourist Board. The web pages describe attractions and provide travel guide to tourists in English and other languages including Japanese. The Kenya Tourist Board will translate the web pages into Chinese and Korean so that the board will reach Asian customers more effectively since China and Korean are the leading Internet users in the world. Promotion strategies will be discussed in details in marketing communication strategy section. Marketing Communication Strategy The Kenya Tourist Board will develop and implement marketing communication strategy for Asian tourism market. The marketing communication strategy is to focus on brand development, Internet marketing, partnership, advertisement and promotion. Brand Development In todays competitive and crowed tourism market, it is essential for Kenya to create a strong brand identity to differentiate itself from competitors. The brand image should bring not only physical experience but also emotional feelings in customers mind. Kenya is potentially one of the strongest brands in Africa for its unique African wild life and diverse landscape. However, currently Kenya is not a strong and well-known holiday brand in Asian tourism market. The Kenya Tourist Board will ensure to establish a consistent brand image of Kenya to Asian tourists through different communication channels. Internet Marketing Internet is cost-effective and easy way to reach mass customers. Many tourists especially high-educated and high-income ones search information on the Internet when planning holiday trips. The Kenya Tourist Board will make sure of Internet medias and tools effectively to promote Kenya tourism. The board will translate Magical Kenya web site into Asian languages and keep on improving the web site. The Kenya Tourist Board will sponsor Internet users to set up forums, blogs, twitters and facebooks of Kenya tourisms. Emails and newsletters with Kenya tourism news and information will be sent daily to registered users. The Kenya Tourist Board will encourage tourists to tell their stories of Kenya by giving free gifts or prizes. The Kenya Tourist board will also collect tourists feedback from Internet to improve its services and products. Partnership The marketing communication strategy and plan will not be successful without considering local culture. To conquer communication barrier, the Kenya Tourist Board will establish partnership with local agencies, companies and government organizations. The Kenya Tourist Board will collaborate with Asian government organizations to organize road shows or events like Kenya Week to promote Kenya tourism industry. The Kenya Tourist Board will help local agencies to train local staff to service customers more effectively. Advertisement and Promotions The Kenya Tourist Board will advertise and promote Kenya tourism from all touch points. The Kenya tourism magazines and brochures will be placed in Kenya Airways planes, major Asian airports and travel agencies. The Kenya tourism will be advertised on newspaper, magazine, Google web and TV program. The promotion prices will be offered to customers on Asian holidays such as National day, Chinese New Year etc.

Indian Essay -- essays research papers

In American Asian Indians form one of the smallest minorities, yet in their homeland has the largest population in the world. America was influenced by their beliefs before the first immigrant. Many of the Indians came to American as early as the turn of the century, in which they where denied citizenship until a congressional act granted it in 1946(Lee 106). Most of them are now artists, writers, musicians, and scientists. Asian Indians have supplied numerous contributions to the culture and immaculate being of US; majorities of these contributions regulate to the science field. Asian Indians immigrated in the period of 1830- 1890. In this time India was in admirable shape. However the British took over India, they emptied the country of all her wealth and forced the Indians to leave. America at this time was a strong magnet to immigrants, with offers of jobs and religious freedom (Takaki 42). Consequently, America was referred to many countries as the " Land of Opportunity."(43) This reference glazed into the eyes of Asian Indians; therefore, in research came to America for opportunities. Many Asian Indians faced hardships upon their arrival. In recent years, Asians have been among the victims of violence fueled by prejudice (42). While many of these people have become self-employed entrepreneurs by choice, others have found themselves pushed into self- employment by discrimination. Similarly, an Asian Indian engineer who had worked for a company for some twenty years told his friend, "They [management] never give you [Asian Indians] an executive position in the company. You can only go up so high and no more (Lee 69)." Frustrated by limited opportunities to advance in their careers, many Asian Indian professionals have turned to opening their own businesses(70). For Indians to see the racist acts towards them hurts and not to be able to show there true talent. Assimilation has been a powerful source in American life, particularly in policies and attitudes towards immigrants in the twentieth century (Brands 23). Furthermore, members of American minorities had learned that assimilation is not an all-or nothing processes (Bagai 12). To complete the process, the enterprising minority individual must jump through severa... ... in hospitals and working in universities has changed the future of USA. Some have changed there beliefs from there eastern to the western and in this process they changed USA in teaching US about the culture and making a multicultural society to live in. Living both Indian and American life's can be frustrating at times when can't decide to go by which rules and what to think and feel. For some parents, pray that their children don't lose their culture in them. Growing up in two cultures is a great challenge, yes; yet it is a difficult experience, but not one without its benefits. WORKS CONSULTED Bagai,B. Leona. The East Indian and the Pakistanis in America. Minneapolis Lerner Publications Company, 1967. Brands, H.W. India and the United States. Boston: Twayne Publisher, 1990. Lee, Faung Jean Joann. Asian American Experiences in the United States. North Carolina: MC Farland Company, INC. 1991. Takaki, Ronald. Spacious Dreams. New York: Chelsea House Publisher, 1989. Takaki, Ronald. Strangers at the Gate Again. New York: Chelsea House Publisher, 1989. Indian Essay -- essays research papers In American Asian Indians form one of the smallest minorities, yet in their homeland has the largest population in the world. America was influenced by their beliefs before the first immigrant. Many of the Indians came to American as early as the turn of the century, in which they where denied citizenship until a congressional act granted it in 1946(Lee 106). Most of them are now artists, writers, musicians, and scientists. Asian Indians have supplied numerous contributions to the culture and immaculate being of US; majorities of these contributions regulate to the science field. Asian Indians immigrated in the period of 1830- 1890. In this time India was in admirable shape. However the British took over India, they emptied the country of all her wealth and forced the Indians to leave. America at this time was a strong magnet to immigrants, with offers of jobs and religious freedom (Takaki 42). Consequently, America was referred to many countries as the " Land of Opportunity."(43) This reference glazed into the eyes of Asian Indians; therefore, in research came to America for opportunities. Many Asian Indians faced hardships upon their arrival. In recent years, Asians have been among the victims of violence fueled by prejudice (42). While many of these people have become self-employed entrepreneurs by choice, others have found themselves pushed into self- employment by discrimination. Similarly, an Asian Indian engineer who had worked for a company for some twenty years told his friend, "They [management] never give you [Asian Indians] an executive position in the company. You can only go up so high and no more (Lee 69)." Frustrated by limited opportunities to advance in their careers, many Asian Indian professionals have turned to opening their own businesses(70). For Indians to see the racist acts towards them hurts and not to be able to show there true talent. Assimilation has been a powerful source in American life, particularly in policies and attitudes towards immigrants in the twentieth century (Brands 23). Furthermore, members of American minorities had learned that assimilation is not an all-or nothing processes (Bagai 12). To complete the process, the enterprising minority individual must jump through severa... ... in hospitals and working in universities has changed the future of USA. Some have changed there beliefs from there eastern to the western and in this process they changed USA in teaching US about the culture and making a multicultural society to live in. Living both Indian and American life's can be frustrating at times when can't decide to go by which rules and what to think and feel. For some parents, pray that their children don't lose their culture in them. Growing up in two cultures is a great challenge, yes; yet it is a difficult experience, but not one without its benefits. WORKS CONSULTED Bagai,B. Leona. The East Indian and the Pakistanis in America. Minneapolis Lerner Publications Company, 1967. Brands, H.W. India and the United States. Boston: Twayne Publisher, 1990. Lee, Faung Jean Joann. Asian American Experiences in the United States. North Carolina: MC Farland Company, INC. 1991. Takaki, Ronald. Spacious Dreams. New York: Chelsea House Publisher, 1989. Takaki, Ronald. Strangers at the Gate Again. New York: Chelsea House Publisher, 1989.

Dynamicity in HRD Essay

Introduction One of the vital pre-requisites in the field of human resource management is the development of its members.   Consequently, to be able to meet the complex changes that occur in every organization, human resource development seemingly surfaces through the essence of maintaining the ability of the human resource to perform their duties and obligations in the most competitive mean possible.   Organizational behavior critically stresses the idea that every organization must shape up an efficient managerial style—which includes the human resource department—so as to have a thorough breakdown of work for the pursuance of the organization’s established goals and objectives (Schwab, 2004).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Conceivably, to be able to get the top notch mark of the member’s designated task or job prescription, one undergoes a series of training to be able to harness the skills and the abilities apt for that certain individual as well as for the person to be able to thoroughly understand the importance of being â€Å"an expert† on the certain job.   Moreover, organizational changes must take place when companies change strategies. However, even the best strategic plans encounter resistance. Any significant transformation creates â€Å"people issues†. To thrive, administration should have a personal indulgence of the human phase—the placement of the company’s culture, values, people, and behaviors—to support the preferred results.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Training is considered as a dynamic that contain value; value is realized only through the continual, combined actions of all employees who are accountable for designing, executing, and existing with the shifting milieu.   Hence, in this certain kind of schema, then it goes to show the perception that no matter how high an individual’s position may be, each member of the organization must be open to change, to allow themselves to be trained and develop for the betterment of the whole group or the company for that instance. Synthesis on the role of HRDs   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Human resource developers are perhaps one of the most important key players in an organization.   It is through them that the employees and the prospect workers are being oriented, trained, assessed and evaluated before a certain position is given.   As a matter of fact, they are vested with the authority to control the inevitable shortcomings or other forms of predicaments which normally arise in diverse situations.   Promotion for example, is influenced by the HRD’s advice to the higher authority since that these individuals are concisely those who have carefully studied and analyzed whether an employee deserves to get that position (Wilson, 2002).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Further, human resource developers are required to be in flying colors in public relation skills as well as with human behavior schemas.   Not only does it make the responsibility quite complicated, but it is also one of the main reasons why they need to not only see the â€Å"intellectual† skills of the employees but must also pay high regard on the factors that may have manifested the behavior and the performance of the subjects under study.   As to how HRD is defined: â€Å"..Organized learning activities arranged within an organization in order to improve performance and/or personal growth for the purpose of improving the job, the individual, and/or the organization.† (Wilson, 2002)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   With this connotation alone, the role of human resource developers in managing an organization is nevertheless the backbone of the management.   Globalization stresses the need of carefully and intelligently crafted programs designed to set certain provisions on communication, leadership and management skills as a pre-requisite in achieving administrative goals (Hughes & Beatty, 2005).   The complexity of the world of business strategically sets varied requirements which stage the flow of the environment’s dynamicity requiring a higher level of attention for the adaption of organizational changes (Segil, 2002).   Hence it may then be taken to assumption that without the aide of these â€Å"critics† in an organization, growth and development within its members would be crippled down.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The role of the HRD’s specifically include areas of training and development, career development, and organization enhancement which, in essence, adheres with the level of changes that occur in the environment as well as with the society where the organization falls of service.   Training is primarily the focal point of enhancing the skills and abilities of the employee.   Surveys have shown that employees who are inclined with rigor training through the guidance of HRD constituents are most likely to have an outstanding performance in an organization.   This is because through proper training—wherein the employee is able to fully understand, practice and study one’s job description—mistakes have a minute chance for being committed. Key aspects of training in HRD Managers of training and trainers, no matter what their titles, will find in this book all the tools they need for any training challenge (Wilson, 2002).   Training directors and human resources directors, who are in positions with administrative accountability, will find this short and snappy †how to† method, particularly the checklists that have a propensity to make bigger judgment, exceptionally useful. Executives will promptly see the capacity of a variety of aspects of training and be ministered to in decision making about the series of their responsibilities.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   There are several ways to perform training, (1) learning and development can be best defined with the quote:   â€Å"If you are not going forwards, you are in fact going backwards;† (2) leadership/management training and development can be done through a series of formal or informal approaches which will help both the trainee and the trainer meet the loop of expectations, (3) setting training and learning at the right level denotes that in every training, there is a corresponding time or duration for each activity or session to be performed, hitherto implying that the activities involved need to be in an order and has to be followed. Not only does the training need to be speculated in the most deliberative context of the schema, (4) it must also give high regard on Training Needs Analysis (TNA) which is characterized as the point of determining what is necessary to complete the work in action; the accessible skill intensity of the staff carrying out the work and the preparation gap—which floats in the final stages of the training. Understanding the root causes of training is an essential advantage in management. Theories of mental models and mind traps help explain why individuals are more likely to maintain previous positions. As individuals, we all build our own mental maps that we use to perceive, contextualize, simplify, and make sense of things happening in front of us. Those formulated mental maps can trick us into mental traps from thinking objectively, logically or rationally. They also hinder us from accepting differences. Changing mental maps causes discomfort or pain. The greater the pain and the experience, the greater the training will be. Conclusions and further remarks   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The necessity of training in an organization is consequently a factor which presumably exists even in the medieval ages and is carried along in the contemporary society.   The difference between the past and the present would only fall on the streamline of â€Å"intellectual capacity† hence taking the training methods which are implemented nowadays are aimed towards the composition of technical and conceptual skills—all of which tantamount to a conclusion that for a person to be able to develop, one must consistently train his or her self so as not to be left behind and be competent enough for society’s constant changes (Watson & Noble, 2005). References Hughes, R. L., & Beatty, K. M. (2005). Becoming a Strategic Leader: Your Role in Your Organization’s Enduring Success (Lst Ed ed.). San Francisco: Jossey-Bass. Schwab, D. P. (2004). Research Methods for Organizational Studies (Second ed.). New York: Lawrence Erlbaum. Segil, L. (2002). Dynamic Leader Adaptive Organization: Ten Essential Traits for Managers (1 ed.). Toronto: Wiley. Watson, T., & Noble, P. (2005). Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research & Evaluation. London, United Kingdom: Kogan Page. Wilson, J. P. (2002). Human Resource Development: Learning and Training for Individuals and Organizations (Second ed.). London: Kogan Page.   

Essay about Extermination Camps - 2646 Words

Nazi Extermination Camps Anti-Semitism reached to extreme levels beginning in 1939, when Polish Jews were regularly rounded up and shot by members of the SS. Though some of these SS men saw the arbitrary killing of Jews as a sport, many had to be lubricated with large quantities of alcohol before committing these atrocious acts. Mental trauma was not uncommon amongst those men who were ordered to murder Jews. The establishment of extermination camps therefore became the â€Å"Final Solution† to the â€Å"Jewish Question†, as well as a way to alleviate the mental trauma that grappled the minds of Nazi soldiers. The following essay will examine various primary and secondary sources to better illuminate the creation, evolution, practices and†¦show more content†¦nbsp;nbsp;nbsp;nbsp;nbsp;After the gas vans of Chelmno were phased out, SS officials began devising new methods of extermination that would kill more Jews at an accelerated rate. Fischer notes that the Nazis â€Å"decided that ex ecution by poison gas in remote annihilation camps was the most efficient and ‘humane’ method of murdering the Jews.† Aktion Reinhard (named after Reinhard Heydrich who was assassinated in Czechoslovakia) was the plan aimed to exterminate Polish Jews living within General Government to the East. Because the Jewish population here was high (2.3 million), three major death camps equipped with large gas chambers were established. Jews who were considered unfit for work (including many women and children) were extracted from labor camps to be exterminated. Belzec, located on the southwest border of former Poland, was the first extermination center initially built to kill off Jews from the Galicia and Lublin regions in order to make room for German Jews in the labor camps. Noakes interestingly notes that Belzec was â€Å"an experimental solution to a regional problem rather than the start of a Europe-wide extermination programme.† In other words, Belzec was desi gned initially to kill the Jews in the East, while the decision to murder the entirety of Europe’s Jewish population had not yet been realized. According to Noakes,Show MoreRelatedThe Extermination Camp At Chelmno Concentration Camp2172 Words   |  9 PagesDuring the Nazi Holocaust, multiple working and death camps were created to hold the captured Jews. While the Jews lived in this camp, they were tortured, mistreated, worked to death and eventually were put to death by either execution by firearm or were put into a death camp which exterminated the Jews using poison gas. The Nazi Party had developed many death camps in the central european area including the 6 death camps of Poland; Auschwitz, Treblinka, Belzec, Chelmno, Sobibor, and Majdanek. 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Moving on to what Arendt meant when she said that Eichmann was the banality of Evil she means that with his motive for organizing the deportation of Jewish people to the extermination camps was in a sense practically mundane. Basically meaning that his motive of just wanting to advanceRead MoreGenocide from the Jews in the Holocaust to the Mayans in Guatemala848 Words   |  4 Pagesstudent’s question about the Holocaust which Jones cannot answer. The Holocaust was a horrific event that occurred from 1933 to 1945. This atrocity was initiated by Adolf Hitler, who tortured and murdered over eleven million Jewish people in extermination camps. Today, the Holocaust is considered â€Å"genocide,† a word that was first coined in 1944 by a lawyer by the name of Raphael Lemkin. 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